https://www.sheldonpopiel.com/about daily 0.75 2020-06-25 https://www.sheldonpopiel.com/corbis daily 0.75 2020-06-25 https://images.squarespace-cdn.com/content/v1/5eecc92bed0b34634531bb47/1592871912497-FZVRDDQ0MZL9FMOGROB8/dm_storied_fr.jpg Sheldon Popiel - Corbis Images https://images.squarespace-cdn.com/content/v1/5eecc92bed0b34634531bb47/1592871768084-7UTTFGSNRB9FSBJ0NDMM/dm_storied_bk.jpg Sheldon Popiel - Corbis Images https://images.squarespace-cdn.com/content/v1/5eecc92bed0b34634531bb47/1592929962807-70V1NAXTKYS5U5MLPKF7/corbis_logo1.jpg Sheldon Popiel - Corbis Images https://images.squarespace-cdn.com/content/v1/5eecc92bed0b34634531bb47/1592930165262-BRN4CME33IB95Q6NZ134/corbis_logo2.jpg Sheldon Popiel - Corbis Images https://images.squarespace-cdn.com/content/v1/5eecc92bed0b34634531bb47/1592930193976-SDNBJ3MEP1VGMWLI5EGC/corbis_logo3.jpg Sheldon Popiel - Corbis Images https://images.squarespace-cdn.com/content/v1/5eecc92bed0b34634531bb47/1592930620163-ZIEDZZ2JVJ750S2PQD8N/corbis-brand.jpg Sheldon Popiel - 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Dissolve https://www.sheldonpopiel.com/veer daily 0.75 2020-06-25 https://images.squarespace-cdn.com/content/v1/5eecc92bed0b34634531bb47/1593061807681-TDGOMSU3BH2AKEWBPDM9/activity-book-spread-2.jpg Sheldon Popiel - Veer https://images.squarespace-cdn.com/content/v1/5eecc92bed0b34634531bb47/1593061845329-FRU84WC3IGENZCFKA5GH/candy-font-and-pillow.jpg Sheldon Popiel - Veer https://images.squarespace-cdn.com/content/v1/5eecc92bed0b34634531bb47/1593059756346-HDW2OH3AWMDAVIOSGSI7/type-samples.gif Sheldon Popiel - Veer https://images.squarespace-cdn.com/content/v1/5eecc92bed0b34634531bb47/1593059221947-F6LS63Q8925B4XUXZSXR/tonyhawk_shaunwhite_veer.jpg Sheldon Popiel - Veer Tony Hawk and Shaun White love them! https://images.squarespace-cdn.com/content/v1/5eecc92bed0b34634531bb47/1593061324970-6O2QL8U5GOQDLGU70HJU/helvetica-invite.jpg Sheldon Popiel - Veer https://images.squarespace-cdn.com/content/v1/5eecc92bed0b34634531bb47/1593059192273-UZ5R5VKSUERRTSHS3WS4/where-did-you-take-your-activity-book.jpg Sheldon Popiel - Veer https://images.squarespace-cdn.com/content/v1/5eecc92bed0b34634531bb47/1593054514902-613VIE6SO7LOAWBUK4CY/swashbuckle2.jpg Sheldon Popiel - Veer https://images.squarespace-cdn.com/content/v1/5eecc92bed0b34634531bb47/1593058993488-K7LXKXTG40W5AHVGGMHH/activity-books.jpg Sheldon Popiel - Veer What started out as one of the worst marketing briefs our team was ever given (ask me about it someday), turned into a Veer cult classic which ended up selling in our merch store. We gave customers a break from their normal routine over the summer, with a designer-focused summer activity book (printed on the same paper and with the same soy inks as the Archie comic books – they even smell the way you remember as a kid). We also asked customers to show us where they took their summer activity book, and gave Veer merchandise to the best entries. https://images.squarespace-cdn.com/content/v1/5eecc92bed0b34634531bb47/1593059284567-CTZTJ0UA1JQTWHRFDT6H/where-did-you-take-your-activity-book-2.jpg Sheldon Popiel - Veer https://images.squarespace-cdn.com/content/v1/5eecc92bed0b34634531bb47/1593061737682-EEM074Z98GWY1VPZ8UEP/veer-5.jpg Sheldon Popiel - Veer A simple solution to celebrate Veer turning 5. I saw the number 5 in the “er” of the Veer logo when it was turned it on it’s side. Brilliant? Too easy? All employees got a belt buckle. https://images.squarespace-cdn.com/content/v1/5eecc92bed0b34634531bb47/1593054671323-H2MPI7RAZK5UHLAII97D/veer_booth_fix.jpg Sheldon Popiel - Veer When your trade show booth doesn’t show up to one of the biggest design conferences all year, you improvise! https://images.squarespace-cdn.com/content/v1/5eecc92bed0b34634531bb47/1593054433922-UG9MI2U48XLE2DOW9Z0B/dark_side_of_type.jpg Sheldon Popiel - Veer https://images.squarespace-cdn.com/content/v1/5eecc92bed0b34634531bb47/1593058726775-U622CHGW1W6CNBO40QX1/Helvetica_poster.jpg Sheldon Popiel - Veer Veer co-produced the feature film “Helvetica” by Gary Hustwit, and we designed the launch materials for the film. The mug was featured at the opening of the film at the Colette Paris gallery and won a Print Magazine award. The notebook was featured in the HOW Design Annual and won an award from Applied Arts. https://images.squarespace-cdn.com/content/v1/5eecc92bed0b34634531bb47/1593054470282-JJYN46N4MEPM9BV6OSBH/veer_syrup.jpg Sheldon Popiel - Veer For an ad in a Canadian design magazine, the Veer logo was recreated using maple syrup, obviously! https://images.squarespace-cdn.com/content/v1/5eecc92bed0b34634531bb47/1593061382749-6AOPVERPMAWUDRONSBJ4/helvetica-2.jpg Sheldon Popiel - Veer https://images.squarespace-cdn.com/content/v1/5eecc92bed0b34634531bb47/1593056340613-PRWDXAGNB2TYMY4KQWR6/veer_look_voice_guidelines_2_5.jpg Sheldon Popiel - Veer https://images.squarespace-cdn.com/content/v1/5eecc92bed0b34634531bb47/1593062415396-484UAKF4SZ8S40WJB84C/veer_look_voice_guidelines_2_2.jpg Sheldon Popiel - Veer https://images.squarespace-cdn.com/content/v1/5eecc92bed0b34634531bb47/1593062443392-UISPGUQKEND0V2F0P2OR/veer_look_voice_guidelines_3.jpg Sheldon Popiel - Veer https://images.squarespace-cdn.com/content/v1/5eecc92bed0b34634531bb47/1593056140316-DK2KIV18S5D86JBTY0A6/veer_look_voice_guidelines_1.jpg Sheldon Popiel - Veer https://images.squarespace-cdn.com/content/v1/5eecc92bed0b34634531bb47/1593056139736-AXHH6GE7EPMMNUW9T6IU/veer_look_voice_guidelines_2.jpg Sheldon Popiel - Veer https://images.squarespace-cdn.com/content/v1/5eecc92bed0b34634531bb47/1593056140778-8YBMBTQ2ROA13U27YK7Z/veer_look_voice_guidelines_5.jpg Sheldon Popiel - Veer https://images.squarespace-cdn.com/content/v1/5eecc92bed0b34634531bb47/1593056141179-S8XU7L73RPE79YXFCM9G/veer_look_voice_guidelines_6.jpg Sheldon Popiel - Veer https://images.squarespace-cdn.com/content/v1/5eecc92bed0b34634531bb47/1593056139559-M41XNYM2LZBP61LX9SYG/veer_look_voice_guidelines_4.jpg Sheldon Popiel - Veer https://www.sheldonpopiel.com/district daily 0.75 2020-06-25 https://images.squarespace-cdn.com/content/v1/5eecc92bed0b34634531bb47/1593069400196-J8S9Y5FJK4QD02U019LS/Screen+Shot+2020-04-15+at+10.04.31+AM.png Sheldon Popiel - District Ventures (Creative Direction: Sheldon Popiel, Design: Danielle Goudie) https://images.squarespace-cdn.com/content/v1/5eecc92bed0b34634531bb47/1593068413101-P9G6UVSOOE6O1OBTIATX/parkway.jpg Sheldon Popiel - District Ventures https://images.squarespace-cdn.com/content/v1/5eecc92bed0b34634531bb47/1593071115066-5AQTK1EO8KCALTK67255/foxy_web_animation.gif Sheldon Popiel - District Ventures (Creative Direction: Sheldon Popiel, Photography: Tina Chang, Copy: Varun Athreya) https://images.squarespace-cdn.com/content/v1/5eecc92bed0b34634531bb47/1593066528417-I22VB9MITBX2QXORMWE8/ALL+STAFF+DV14.jpg Sheldon Popiel - District Ventures (Design/Creative Direction: Sheldon Popiel) https://images.squarespace-cdn.com/content/v1/5eecc92bed0b34634531bb47/1593067865987-59BFOVXDIYI40LM24HR4/genuine_tea_scroll_image2.jpg Sheldon Popiel - District Ventures (Creative Direction: Sheldon Popiel, Design: Alyssa McAuley) https://images.squarespace-cdn.com/content/v1/5eecc92bed0b34634531bb47/1593069704623-9MJJ4O5OWHP8C2BF9YQ3/Amazon_BigBox_3.jpg Sheldon Popiel - District Ventures https://images.squarespace-cdn.com/content/v1/5eecc92bed0b34634531bb47/1593071563733-W4BCY3QB1P4BKNNT5ATF/Amazon_Leaderboard_2.jpg Sheldon Popiel - District Ventures https://images.squarespace-cdn.com/content/v1/5eecc92bed0b34634531bb47/1593069648557-H3AADSF7IC5EW4U9RI2V/Amazon_BigBox_1.jpg Sheldon Popiel - District Ventures (Creative Direction: Sheldon Popiel, Design: Alyssa McAuley) https://images.squarespace-cdn.com/content/v1/5eecc92bed0b34634531bb47/1593069676366-PI2NQ74MBV1OQZOCCTBA/Amazon_BigBox_2.jpg Sheldon Popiel - District Ventures https://images.squarespace-cdn.com/content/v1/5eecc92bed0b34634531bb47/1593069615064-OEKJRY5HSN5ZT1JK3S21/Amazon_Leaderboard_1.jpg Sheldon Popiel - District Ventures https://images.squarespace-cdn.com/content/v1/5eecc92bed0b34634531bb47/1593069142729-6NBSBY80GU3B2MNML84Y/TotalJerk.png Sheldon Popiel - District Ventures https://images.squarespace-cdn.com/content/v1/5eecc92bed0b34634531bb47/1593069138073-PK8D8TPPBSILIJ689ZA5/WingedBuffalo.png Sheldon Popiel - District Ventures https://images.squarespace-cdn.com/content/v1/5eecc92bed0b34634531bb47/1593069137389-ZNLUV01ZAFBXGA5FB6YO/KillaKetchup.png Sheldon Popiel - District Ventures https://images.squarespace-cdn.com/content/v1/5eecc92bed0b34634531bb47/1593069144485-48PAM3HGNZC5UQW2G0A2/BigfootBold.png Sheldon Popiel - District Ventures https://images.squarespace-cdn.com/content/v1/5eecc92bed0b34634531bb47/1593069143972-I1LIZPL4KWGSIA7AQOY2/BlueberryMerlot.png Sheldon Popiel - District Ventures https://images.squarespace-cdn.com/content/v1/5eecc92bed0b34634531bb47/1593069140425-9WCXX8BS5QWONOHAFORF/SweetSticky.png Sheldon Popiel - District Ventures https://www.sheldonpopiel.com/village daily 0.75 2025-02-27 https://images.squarespace-cdn.com/content/v1/5eecc92bed0b34634531bb47/1593059756346-HDW2OH3AWMDAVIOSGSI7/type-samples.gif Village Brewery https://images.squarespace-cdn.com/content/v1/5eecc92bed0b34634531bb47/1593059284567-CTZTJ0UA1JQTWHRFDT6H/where-did-you-take-your-activity-book-2.jpg Village Brewery https://images.squarespace-cdn.com/content/v1/5eecc92bed0b34634531bb47/1593059221947-F6LS63Q8925B4XUXZSXR/tonyhawk_shaunwhite_veer.jpg Village Brewery Tony Hawk and Shaun White love them! https://images.squarespace-cdn.com/content/v1/5eecc92bed0b34634531bb47/1593058993488-K7LXKXTG40W5AHVGGMHH/activity-books.jpg Village Brewery What started out as one of the worst marketing briefs our team was ever given (ask me about it someday), turned into a Veer cult classic which ended up selling in our merch store. We gave customers a break from their normal routine over the summer, with a designer-focused summer activity book (printed on the same paper and with the same soy inks as the Archie comic books – they even smell the way you remember as a kid). We also asked customers to show us where they took their summer activity book, and gave Veer merchandise to the best entries. https://images.squarespace-cdn.com/content/v1/5eecc92bed0b34634531bb47/1593061382749-6AOPVERPMAWUDRONSBJ4/helvetica-2.jpg Village Brewery https://images.squarespace-cdn.com/content/v1/5eecc92bed0b34634531bb47/1593058726775-U622CHGW1W6CNBO40QX1/Helvetica_poster.jpg Village Brewery Veer co-produced the feature film “Helvetica” by Gary Hustwit, and we designed the launch materials for the film. The mug was featured at the opening of the film at the Colette Paris gallery and won a Print Magazine award. The notebook was featured in the HOW Design Annual and won an award from Applied Arts. https://images.squarespace-cdn.com/content/v1/5eecc92bed0b34634531bb47/1593054671323-H2MPI7RAZK5UHLAII97D/veer_booth_fix.jpg Village Brewery When your trade show booth doesn’t show up to one of the biggest design conferences all year, you improvise! https://images.squarespace-cdn.com/content/v1/5eecc92bed0b34634531bb47/1593054433922-UG9MI2U48XLE2DOW9Z0B/dark_side_of_type.jpg Village Brewery https://images.squarespace-cdn.com/content/v1/5eecc92bed0b34634531bb47/1593059192273-UZ5R5VKSUERRTSHS3WS4/where-did-you-take-your-activity-book.jpg Village Brewery https://images.squarespace-cdn.com/content/v1/5eecc92bed0b34634531bb47/1593054514902-613VIE6SO7LOAWBUK4CY/swashbuckle2.jpg Village Brewery https://images.squarespace-cdn.com/content/v1/5eecc92bed0b34634531bb47/1593061324970-6O2QL8U5GOQDLGU70HJU/helvetica-invite.jpg Village Brewery https://images.squarespace-cdn.com/content/v1/5eecc92bed0b34634531bb47/1593061737682-EEM074Z98GWY1VPZ8UEP/veer-5.jpg Village Brewery A simple solution to celebrate Veer turning 5. I saw the number 5 in the “er” of the Veer logo when it was turned it on it’s side. Brilliant? Too easy? All employees got a belt buckle. https://images.squarespace-cdn.com/content/v1/5eecc92bed0b34634531bb47/1593054470282-JJYN46N4MEPM9BV6OSBH/veer_syrup.jpg Village Brewery For an ad in a Canadian design magazine, the Veer logo was recreated using maple syrup, obviously! https://images.squarespace-cdn.com/content/v1/5eecc92bed0b34634531bb47/1593061845329-FRU84WC3IGENZCFKA5GH/candy-font-and-pillow.jpg Village Brewery https://images.squarespace-cdn.com/content/v1/5eecc92bed0b34634531bb47/1593061807681-TDGOMSU3BH2AKEWBPDM9/activity-book-spread-2.jpg Village Brewery https://images.squarespace-cdn.com/content/v1/5eecc92bed0b34634531bb47/1593056340613-PRWDXAGNB2TYMY4KQWR6/veer_look_voice_guidelines_2_5.jpg Village Brewery https://images.squarespace-cdn.com/content/v1/5eecc92bed0b34634531bb47/1593062415396-484UAKF4SZ8S40WJB84C/veer_look_voice_guidelines_2_2.jpg Village Brewery https://images.squarespace-cdn.com/content/v1/5eecc92bed0b34634531bb47/1593062443392-UISPGUQKEND0V2F0P2OR/veer_look_voice_guidelines_3.jpg Village Brewery https://images.squarespace-cdn.com/content/v1/5eecc92bed0b34634531bb47/1593056140316-DK2KIV18S5D86JBTY0A6/veer_look_voice_guidelines_1.jpg Village Brewery https://images.squarespace-cdn.com/content/v1/5eecc92bed0b34634531bb47/1593056139736-AXHH6GE7EPMMNUW9T6IU/veer_look_voice_guidelines_2.jpg Village Brewery https://images.squarespace-cdn.com/content/v1/5eecc92bed0b34634531bb47/1593056140778-8YBMBTQ2ROA13U27YK7Z/veer_look_voice_guidelines_5.jpg Village Brewery https://images.squarespace-cdn.com/content/v1/5eecc92bed0b34634531bb47/1593056141179-S8XU7L73RPE79YXFCM9G/veer_look_voice_guidelines_6.jpg Village Brewery https://images.squarespace-cdn.com/content/v1/5eecc92bed0b34634531bb47/1593056139559-M41XNYM2LZBP61LX9SYG/veer_look_voice_guidelines_4.jpg Village Brewery